NODE 01
Lead captured
TRIGGER
Every source, one pipeline
Watches your web forms, paid ads, LinkedIn, inbound email, phone logs, and scrapers at the same time. Each raw lead is normalized into one unified record the downstream nodes can act on, regardless of where it came from.
Nothing sits unseen for days
NODE 02
Scored & enriched
AUTO
Sorted by priority
Scores the lead against your ideal customer criteria so high-intent buyers rise to the top while low-fit leads drop into a nurture track. Optional contact enrichment (LinkedIn, company, verified phone/email) through a third-party service like Hunter, Apollo, or Clearbit — billed through your provider.
Your team only touches qualified leads
NODE 03
CRM updated
SYNC
Clean data, zero duplicates
Pushes the enriched record into your CRM with smart deduplication. Merges with existing contacts when matched, tags the source for attribution, and opens a deal at the correct pipeline stage automatically.
No manual entry, no duplicate contacts
NODE 04
Team alerted
NOTIFY
The right person, right now
Routes high-priority leads to the right team member via SMS, Slack ping, or push notification, with quick-reply buttons for fast action. Cold leads drop into an automated nurture sequence that warms them up over weeks.
Under 5 min response = 21x more conversion
100%
Leads captured
<5 min
Response time
24/7
Coverage
What this means for your business
More outcomes, less busywork.
- Reply while leads are still warm, not days later.
- Sales team only talks to qualified prospects.
- Zero leads dropped, even overnight or on weekends.
- Better attribution, smarter ad spend decisions.
Works with your stack
If your tool has an API, it plugs in. A few common ones:
HubSpot
Salesforce
Facebook
LinkedIn
Instagram
Calendly
Slack
Twilio
Gmail
Google Sheets
Airtable
Mailchimp
Zapier