NODE 01
Trigger fires
EVENT
Triggered by real events
Watches for signals like a new signup, a cart abandonment, a quote expiring, a birthday, or a stalled deal. Each event is a clear moment that deserves a message, not a guess.
No more batch and blast
NODE 02
Audience matched
FILTER
Right person, right content
Matches the event against your customer segments and preferences. Pulls the relevant template, personalizes variables like name and product, and picks email or SMS based on their opt-ins and timezone.
Every message tailored, not generic
NODE 03
Message sent
DELIVER
Delivered at the right moment
Sends via your preferred provider (Gmail, SendGrid, Twilio, Mailchimp). Respects quiet hours and the recipient's timezone. If it's a multi-step sequence, the next message is automatically scheduled.
No timezone mistakes, no 3am pings
NODE 04
Response tracked
MEASURE
Replies routed, results logged
Tracks opens, clicks, and replies in real time. Replies get routed to the right person or drop into a follow-up sequence. All performance data feeds into your reporting dashboard.
See what works, double down on it
0
Manual sends
100%
Messages tracked
24/7
Delivery
What this means for your business
More outcomes, less busywork.
- Marketing scales without extra headcount.
- Consistent brand voice across every message.
- No customer forgotten, no one double-messaged.
- Know what actually converts, not just what was sent.
Works with your stack
If your tool has an API, it plugs in. A few common ones:
Gmail
Twilio
Mailchimp
HubSpot
Salesforce
Slack
WhatsApp
Shopify
WordPress
Stripe
OpenAI
Zapier